Privacy Policy

Last Updated: September 10, 2026

Inspiring Travels Publishing Inc. (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information we collect in connection with UltimateSportsRoadTrip.com.

This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you visit UltimateSportsRoadTrip.com, subscribe to our emails, contact us, purchase a product, interact with our content or otherwise use our website and related services (collectively, the “Website”).

Inspiring Travels Publishing Inc. is based in Alberta, Canada. We handle personal information in accordance with applicable privacy laws, including Alberta’s Personal Information Protection Act (“PIPA”) and, where applicable, other Canadian and international privacy laws.

If you have questions about this Privacy Policy or our privacy practices, please contact our Privacy Officer using the information provided at the end of this policy.

QUICK SUMMARY

When you use Ultimate Sports Road Trip, we may collect information that you provide directly to us, such as your name, email address and purchase information, as well as information collected automatically through cookies, analytics and similar technologies.

We use this information to:

• operate and improve the Website;
• provide products and resources;
• communicate with readers and customers;
• understand Website traffic;
• track affiliate referrals;
• process purchases;
• maintain Website security; and
• comply with legal and business requirements.

We may use third-party service providers, some of which may process information outside Canada.

We do not sell or rent our email subscriber list.

Depending on where you live, you may have rights relating to your personal information. More information is provided below.

INFORMATION WE COLLECT

We may collect personal information in two main ways:

1. information you provide directly to us; and
2. information collected automatically when you use the Website.

Information You Provide to Us

We may collect information you voluntarily provide when you:

• subscribe to our email newsletter;
• contact us;
• submit a form;
• leave a comment;
• respond to a survey;
• request or download a resource;
• purchase a digital product or other product or service; or
• otherwise communicate or interact with us.

Depending on the circumstances, this information may include:

• your name;
• email address;
• information contained in messages or comments;
• purchase information;
• billing information;
• preferences you provide to us; and
• any other information you choose to provide.

We ask that you not submit sensitive personal information unless it is reasonably necessary for the purpose of your communication with us.

INFORMATION COLLECTED AUTOMATICALLY

When you visit or use the Website, we and our service providers may automatically collect certain information through cookies, server logs, pixels, tags, analytics tools and similar technologies.

This information may include:

• IP address;
• browser type;
• device type;
• operating system;
• language;
• approximate geographic location;
• referring website or source;
• pages viewed;
• links clicked;
• dates and times of visits;
• time spent on pages;
• cookie or other online identifiers; and
• information about how you interact with the Website.

Some of this information may constitute personal information under applicable privacy laws, particularly where it can be associated with an identifiable individual or device.

WHY WE COLLECT AND USE PERSONAL INFORMATION

We may collect and use personal information for reasonable purposes including:

• operating, maintaining and securing the Website;
• providing content, products or resources you request;
• processing and administering purchases;
• responding to questions and communications;
• providing customer service;
• administering our email newsletter;
• maintaining purchase and transaction records;
• understanding how visitors use the Website;
• measuring and improving Website performance;
• improving our content and products;
• measuring affiliate referrals;
• detecting fraud, spam or security threats;
• maintaining business, accounting and tax records;
• enforcing our agreements and legal rights; and
• complying with legal and regulatory requirements.

We limit the collection, use and disclosure of personal information to purposes that are reasonable and appropriate in the circumstances.

Where consent is required by applicable law, we will seek consent before collecting, using or disclosing personal information.

COOKIES AND SIMILAR TECHNOLOGIES

We may use cookies and similar technologies to operate the Website and to support analytics, affiliate tracking, Website functionality and security.

A cookie is a small text file that a website places on your browser or device.

We and our service providers may use:

• essential cookies required for Website operation and security;
• functionality cookies used to remember preferences;
• analytics cookies used to understand Website traffic and performance; and
• affiliate-tracking cookies used to attribute referrals or purchases.

Where required by applicable law, non-essential cookies and similar technologies will be used only after obtaining appropriate consent.

You may be able to manage your choices through consent-management tools available on the Website. You may also control or delete cookies using your browser settings, although disabling certain cookies may affect Website functionality.

GOOGLE ANALYTICS

We may use Google Analytics, including Google Analytics 4, to understand Website traffic and how visitors interact with our content.

Google Analytics may collect information relating to your browser, device, Website interactions and approximate geographic location.

Google Analytics 4 uses IP addresses during data collection to derive geographic information but does not log or store individual IP addresses as part of Analytics reporting data.

Google may process information using systems and service providers located outside Canada, including in the United States.

Where required by applicable law, Google Analytics will be used in accordance with your consent choices.

We do not intentionally send directly identifying information such as your name or email address to Google Analytics.

AFFILIATE LINKS AND TRACKING

Ultimate Sports Road Trip participates in affiliate marketing programs.

Some links on the Website are affiliate links. If you click an affiliate link, the merchant, booking platform or affiliate network may use cookies, tracking parameters or similar technologies to identify Ultimate Sports Road Trip as the referring website.

If you make a purchase, reservation or other qualifying transaction after clicking one of our affiliate links, we may receive a commission or other compensation. This generally does not increase the price you pay.

Affiliate relationships may include:

• event tickets;
• hotels and accommodations;
• transportation;
• car rentals;
• tours and attractions;
• sports-related products;
• travel products; and
• other services relevant to sports travel.

Ultimate Sports Road Trip may also participate in the Amazon Services LLC Associates Program and other affiliate programs.

Third-party merchants and affiliate networks process information according to their own privacy policies, and we do not control their privacy practices.

PURCHASES AND PAYMENT INFORMATION

Ultimate Sports Road Trip may sell digital products, printable schedules, guides or other products and services.

If you make a purchase, we or our payment-processing providers may collect information reasonably necessary to complete and administer the transaction.

This may include:

• your name;
• email address;
• billing information;
• purchase details;
• transaction information; and
• other information necessary to fulfil the purchase.

Complete payment card information is generally processed directly by third-party payment providers. We do not typically receive or store your complete payment card number.

Payment providers process information in accordance with their own terms and privacy policies.

We may retain transaction information as reasonably necessary for customer service, accounting, tax, fraud prevention, legal and record-keeping purposes.

EMAIL COMMUNICATIONS

If you subscribe to our newsletter, make a purchase, contact us or otherwise communicate with us by email, we may collect your name, email address, subscription preferences and information relating to our communications with you.

We may use an external email service provider to manage subscriptions and deliver messages.

We do not sell, rent or lease our email subscriber list.

We send commercial electronic messages in accordance with applicable laws, including Canada’s Anti-Spam Legislation (“CASL”).

Where required, we obtain consent before sending marketing messages.

Our marketing emails include an unsubscribe mechanism. You may unsubscribe at any time by using the unsubscribe link contained in an email or by contacting us.

We will process unsubscribe requests within the period required by applicable law.

Unsubscribing from promotional emails will not prevent us from sending communications necessary to:

• respond to an inquiry;
• administer a purchase;
• provide a product or download;
• provide customer support; or
• otherwise fulfil a request you made.

COMMENTS AND USER-SUBMITTED INFORMATION

If you leave a comment, submit a form or otherwise provide content through the Website, we may collect the information shown in the relevant form as well as technical information used for spam detection and Website security.

Information you publish in a public comment may be visible to other Website visitors.

Please avoid including sensitive or private information in public comments.

SPAM PREVENTION AND RECAPTCHA

We may use automated spam-prevention, fraud-prevention and security services to protect Website forms, comments and other Website features.

If we use Google reCAPTCHA or another comparable service, that provider may process technical and interaction information, including an IP address, browser and device information and information about how a user interacts with a form or page.

These providers may process information outside Canada.

Your use of features protected by those services may also be subject to the provider’s own privacy policy and terms.

EMBEDDED CONTENT AND SOCIAL MEDIA

The Website may include embedded videos, maps, social-media features or other third-party content.

Embedded content may behave in substantially the same way as if you visited the third-party website directly.

Those providers may collect information about your device or interaction, use cookies or other tracking technologies and associate the interaction with an account you have with them.

Your interactions with those services are governed by the third party’s own privacy policies.

THIRD-PARTY SERVICE PROVIDERS

We use third-party providers to help operate Ultimate Sports Road Trip and deliver our products and services.

These may include providers involved in:

• Website hosting;
• content delivery;
• analytics;
• email marketing;
• payment processing;
• affiliate tracking;
• security and spam prevention;
• Website forms;
• cloud storage;
• embedded media; and
• other technical and business services.

These providers may process personal information on our behalf or, in some cases, for their own purposes as described in their privacy policies.

We take reasonable steps appropriate to the circumstances to protect personal information under our control when it is handled by service providers.

SERVICE PROVIDERS OUTSIDE CANADA

Some service providers we use may collect, process, store or access personal information outside Canada.

In particular, service providers in the United States and potentially other countries may be used for purposes such as:

• Website hosting and technology;
• analytics;
• email communications;
• payment processing;
• affiliate tracking;
• cloud storage;
• security and fraud prevention; and
• other business-support functions.

As a result, personal information handled by these providers may be subject to the laws of the country where it is processed and may be accessible to courts, governments, law enforcement or regulatory authorities in accordance with those laws.

You may contact our Privacy Officer for information about our policies and practices relating to service providers outside Canada.

DISCLOSURE OF PERSONAL INFORMATION

We do not sell or rent our email subscriber list or personal information for monetary consideration.

We may disclose personal information when reasonably necessary:

• to service providers that perform services on our behalf;
• to analytics providers as described in this policy;
• to payment providers;
• to professional advisers such as lawyers, accountants, insurers or auditors;
• in connection with a proposed or completed sale, merger, restructuring, financing or transfer of all or part of our business;
• to protect the Website, our business, our customers, our legal rights or property;
• to investigate fraud, abuse or security incidents; or
• where required or permitted by law, regulation, court order or governmental authority.

We may also disclose information with your consent or at your direction.

DATA SECURITY

We use reasonable administrative, technical and physical safeguards designed to protect personal information under our control against unauthorized access, collection, use, disclosure, copying, modification, loss or destruction.

These measures may include:

• encrypted Website connections;
• access controls;
• password protection;
• security monitoring;
• reputable service providers; and
• administrative safeguards appropriate to the sensitivity of the information.

No method of electronic transmission or storage can be guaranteed to be completely secure.

Please do not send highly sensitive personal information through ordinary email unless reasonably necessary.

PRIVACY BREACHES

If we become aware of a privacy breach involving personal information under our control, we will investigate the incident and take appropriate steps.

Where required by applicable law, we will notify the relevant privacy regulator and affected individuals.

RETENTION OF PERSONAL INFORMATION

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected and to meet applicable legal, accounting, tax, security, dispute-resolution and record-keeping requirements.

Different types of information may have different retention periods.

For example, purchase and accounting records may need to be retained longer than information submitted through a general inquiry.

When personal information is no longer reasonably required, we may securely delete, destroy or anonymize it.

YOUR CANADIAN PRIVACY RIGHTS

Subject to applicable law, you may have the right to:

• request access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• withdraw consent to certain collections, uses or disclosures, subject to legal or contractual restrictions and reasonable notice; and
• make a complaint concerning our privacy practices.

Requests for access or correction should be made in writing to our Privacy Officer.

We may need to verify your identity before responding to a request.

If you are not satisfied with our response, you may have the right to make a complaint to the Office of the Information and Privacy Commissioner of Alberta or another privacy regulator with jurisdiction.

EUROPEAN ECONOMIC AREA AND UNITED KINGDOM PRIVACY RIGHTS

If the European Union General Data Protection Regulation (“GDPR”), United Kingdom GDPR or similar privacy legislation applies to our processing of your personal information, you may have additional rights.

Depending on the circumstances, these may include the right to:

• request access to your personal data;
• request correction;
• request deletion;
• restrict certain processing;
• object to certain processing;
• request data portability;
• withdraw consent where processing is based on consent; and
• lodge a complaint with an applicable supervisory authority.

Our legal basis for processing personal information may vary depending on the circumstances and may include:

• your consent;
• performance of a contract or taking steps at your request before entering into a contract;
• compliance with legal obligations; and
• our legitimate interests where those interests are not overridden by your rights and interests.

You may contact our Privacy Officer to exercise an applicable right.

UNITED STATES PRIVACY RIGHTS

Residents of certain U.S. states may have additional privacy rights where those laws apply to Ultimate Sports Road Trip and the particular processing involved.

Depending on applicable law, these rights may include the right to:

• request information about personal information collected about you;
• request correction or deletion;
• obtain a copy of certain personal information;
• opt out of certain targeted advertising where applicable;
• opt out of the sale or sharing of personal information where applicable; and
• not receive discriminatory treatment for exercising privacy rights.

Not every right described above necessarily applies to Ultimate Sports Road Trip or to every visitor.

CHILDREN’S PRIVACY

Ultimate Sports Road Trip is intended for a general adult audience and is not directed to children.

We do not knowingly collect personal information directly from children where parental or guardian consent is required by applicable law.

If you believe a child has provided personal information to us in circumstances requiring parental or guardian consent, please contact our Privacy Officer.

If we determine that information was collected improperly, we will delete or otherwise handle it as required by applicable law.

LINKS TO THIRD-PARTY WEBSITES

Ultimate Sports Road Trip contains links to websites and services operated by third parties.

Once you leave UltimateSportsRoadTrip.com, this Privacy Policy does not govern how that third party collects or uses information.

We are not responsible for the privacy, security or content of third-party websites.

We encourage you to review the privacy policy of any third-party website or service you use.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our Website, products, technology, service providers, business practices or legal requirements.

When we update this policy, we will post the revised version on this page and change the “Last Updated” date above.

If required by law, we may provide additional notice or seek renewed consent for material changes.

CONTACT US

Questions, requests or complaints regarding this Privacy Policy or our handling of personal information may be directed to:

Inspiring Travels Publishing Inc.
Privacy Officer

PO BOX 99900 GD 435 842
RPO CANMORE CROSSNG
CANMORE, AB, CANADA T1W 0K1

Email: info @ ultimatesportsroadtrip.com

You may also contact our Privacy Officer to:

• request access to or correction of your personal information;
• withdraw consent where applicable;
• make a privacy complaint; or
• request information about our use of service providers outside Canada.

We will respond to privacy-related requests in accordance with applicable law.